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Unwell Chicago | Weekend Takeover with Alex Cooper
BRAND ACTIVATION + DESTINATION TRIPS
Produced on behalf of Unwell
An immersive Unwell takeover that transformed Chicago into a living extension of the brand. Strategic design, interactive moments, and influencer-driven energy created a weekend that was both experiential and culturally amplified.
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Kathy Hilton's PJ Party presented by QVC
BRAND ACTIVATION + SOCIAL
An exclusive PJ party hosted in Kathy’s private residence, where leading brands transformed the home into a curated showcase experience. Unique booth installations and elevated product moments were seamlessly integrated into the evening, creating an intimate yet high-impact environment for an A-list guest list.
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I.AM.GIA X Complex | LA POP UP
BRAND ACTIVATION + SOCIAL
A four-day I.AM.GIA pop-up in the heart of Hollywood celebrated the brand’s iconic Blare tracksuits, kicking off with an exclusive influencer preview and private party on Friday night before opening the doors to the public all weekend.
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White Claw Summer Brand Activation
BRAND ACTIVATION
Produced on behalf of Unwell
A White Claw summer takeover blending sun-soaked design, experiential sampling, and social-first moments. The activation delivered a fresh, elevated atmosphere that felt effortless, shareable, and unmistakably seasonal.
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Unwell Vegas with Alex Cooper, Paris Hilton, and more
BRAND ACTIVATION + DESTINATION TRIPS
Produced on behalf of Unwell
A multi-day experience uniting 2,500 fans with Alex Cooper, Paris Hilton, and thirty of the internet’s favorite influencers . Designed as a high-impact fusion of live entertainment and brand activation, the weekend transformed Vegas into an extension of Unwell’s Daddy Gang.
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Unwell Hydration X Penmar Sunset Sessions
BRAND ACTIVATION
Produced on behalf of Unwell
A sunset-driven Unwell Hydration activation at Penmar Sunset Sessions, Venice’s trendy summer hangout. Designed to feel organic yet elevated, the experience integrated sampling and social-first moments.
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Beekeeper's Naturals brand activation
BRAND ACTIVATION
A Beekeeper’s Naturals brand activation designed to translate the brand’s clean, nature-driven ethos into a tactile, immersive experience.
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Unwell Hydration Mobile Bus | Ohio State
MOBILE BRAND ACTIVATION
Produced on behalf of Unwell
The Unwell Hydration Mobile Bus at Ohio State - a high-impact, on-campus takeover designed to meet fans where they are.
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Spotify Underground Presented by Sephora
BRAND ACTIVATION
Producer on behalf of Maison Madera
We transformed an iconic Miami parking garage during Art Basel into an immersive Spotify x Sephora takeover, featuring high-impact photo moments, live tattooing, and electrifying performances by DJ Pee Wee.