BRAND ACTIVATION + DESTINATION TRIPS

An immersive Unwell takeover that transformed Chicago into a living extension of the brand. Strategic design, interactive moments, and influencer-driven energy created a weekend that was both experiential and culturally amplified.

BRAND ACTIVATION + DESTINATION TRIPS

Produced on behalf of Unwell

A multi-day experience uniting 2,500 fans with Alex Cooper, Paris Hilton, and thirty of the internet’s favorite influencers . Designed as a high-impact fusion of live entertainment and brand activation, the weekend transformed Vegas into an extension of Unwell’s Daddy Gang.

BRAND ACTIVATION + SOCIAL

An exclusive PJ party hosted in Kathy’s private residence, where leading brands transformed the home into a curated showcase experience. Unique booth installations and elevated product moments were seamlessly integrated into the evening, creating an intimate yet high-impact environment for an A-list guest list.

BRAND ACTIVATION + SOCIAL

A four-day I.AM.GIA pop-up in the heart of Hollywood celebrated the brand’s iconic Blare tracksuits, kicking off with an exclusive influencer preview and private party on Friday night before opening the doors to the public all weekend.

BRAND ACTIVATION

Collaborated on behalf of Maison Madera

An intimate wellness experience designed to bring the NikeSKIMS brand to life through movement, community, and elevated retail. Hosted at The Webster, 15 invited guests participated in a private yoga session led by a local instructor, followed by a curated shopping experience featuring branded apparel, custom gifting, and NikeSKIMS-branded green juices.

BRAND ACTIVATION

Produced on behalf of Maison Madera

We transformed an iconic Miami parking garage during Art Basel into an immersive Spotify x Sephora takeover, featuring high-impact photo moments, live tattooing, and electrifying performances by DJ Pee Wee.

BRAND ACTIVATION

Produced on behalf of Unwell

A White Claw summer takeover blending sun-soaked design, experiential sampling, and social-first moments. The activation delivered a fresh, elevated atmosphere that felt effortless, shareable, and unmistakably seasonal.

BRAND ACTIVATION

Collaborated on behalf of Maison Madera

A Chris McMillan pop-up at Sephora in Manhattan, transforming the retail space into a sleek, elevated brand experience that seamlessly blended beauty and culture.

BRAND ACTIVATION + SOCIAL

Produced on behalf of Maison Madera

An intimate album release and Lossless launch experience centered around Finneas at Spotify's Los Angeles studios. An exclusive 75-person guest list gathered for a private
listening session inside one of Spotify's recording studios, where Finneas introduced his new album, shared insights into his creative process, and listened alongside guests in Lossless format for the very first time on launch day.

BRAND ACTIVATION

Parívie transformed a luxury Las Vegas suite into an elevated wellness retreat, inviting VIP talent to experience the brand through personalized skincare treatments and moments of relaxation.

BRAND ACTIVATION

Produced on behalf of Unwell

A sunset-driven Unwell Hydration activation at Penmar Sunset Sessions, Venice’s trendy summer hangout. Designed to feel organic yet elevated, the experience integrated sampling and social-first moments.

BRAND ACTIVATION

A Beekeeper’s Naturals brand activation designed to translate the brand’s clean, nature-driven ethos into a tactile, immersive experience.

MOBILE BRAND ACTIVATION

Produced on behalf of Unwell

The Unwell Hydration Mobile Bus at Ohio State - a high-impact, on-campus takeover designed to meet fans where they are.

BRAND ACTIVATION

Slatkin & Co. brought the holidays to life through a festive activation featuring luxurious décor, seasonal styling, and curated product displays. Designed to inspire gifting and discovery, the experience immersed guests in the brand’s signature holiday aesthetic while showcasing its Kathy Hilton fragrance collection.

BRAND ACTIVATION

QVC's Mrs. Claus' Gift Wrap Boutique transformed holiday gifting into an interactive brand experience, inviting guests to select a custom QVC ornament before having their gifts professionally wrapped on-site. The activation combined festive storytelling, personalized service, and product discovery to create a memorable holiday moment.

BRAND ACTIVATION

Guests customized their HULKEN bags with curated charms and accessories, creating one-of-a-kind pieces tailored to their personal style. The interactive activation added a playful, festive touch while giving attendees a unique keepsake to take home.