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Unwell Chicago | Weekend Takeover with Alex Cooper
BRAND ACTIVATION + DESTINATION TRIPS
Produced on behalf of Unwell
An immersive Unwell takeover that transformed Chicago into a living extension of the brand. Strategic design, interactive moments, and influencer-driven energy created a weekend that was both experiential and culturally amplified.
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Kathy Hilton's PJ Party presented by QVC
BRAND ACTIVATION + SOCIAL
An exclusive PJ party hosted in Kathy’s private residence, where leading brands transformed the home into a curated showcase experience. Unique booth installations and elevated product moments were seamlessly integrated into the evening, creating an intimate yet high-impact environment for an A-list guest list.
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NYFW | Hourglass Cosmetics X Barneys New York VIP Party
BRAND ACTIVATION + SOCIAL
An exclusive New York Fashion Week pre-launch celebration for Hourglass Cosmetics x Barneys New York. Designed for a select VIP audience, the evening introduced the Soho pop-up through immersive beauty moments and a distinctly fashion-centric atmosphere.
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White Claw Summer Brand Activation
BRAND ACTIVATION
Produced on behalf of Unwell
A White Claw summer takeover blending sun-soaked design, experiential sampling, and social-first moments. The activation delivered a fresh, elevated atmosphere that felt effortless, shareable, and unmistakably seasonal.
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Unwell Vegas with Alex Cooper, Paris Hilton, and more
BRAND ACTIVATION + DESTINATION TRIPS
Produced on behalf of Unwell
A multi-day experience uniting 2,500 fans with Alex Cooper, Paris Hilton, and thirty of the internet’s favorite influencers . Designed as a high-impact fusion of live entertainment and brand activation, the weekend transformed Vegas into an extension of Unwell’s Daddy Gang.
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Los Angeles Times Food Bowl at Paramount Studios
BRAND ACTIVATION + FESTIVAL
Produced on behalf of Best Events
A large-scale activation, the Los Angeles Times Food Bowl hosted at Paramount Studios where culinary culture, immersive design, and high-energy programming converged in an iconic Hollywood setting.
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Unwell Hydration X Penmar Sunset Sessions
BRAND ACTIVATION
Produced on behalf of Unwell
A sunset-driven Unwell Hydration activation at Penmar Sunset Sessions, Venice’s trendy summer hangout. Designed to feel organic yet elevated, the experience integrated sampling and social-first moments.
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Beekeeper's Naturals brand activation
BRAND ACTIVATION
A Beekeeper’s Naturals brand activation designed to translate the brand’s clean, nature-driven ethos into a tactile, immersive experience.
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Unwell Hydration Mobile Bus | Ohio State
MOBILE BRAND ACTIVATION
Produced on behalf of Unwell
The Unwell Hydration Mobile Bus at Ohio State - a high-impact, on-campus takeover designed to meet fans where they are.