Case Studies

Take a deeper look into some of the experiences we’ve brought to life.

SPOTIFY UNDERGROUND PRESENTED BY SEPHORA

Spotify Underground presented by Sephora during Art Basel, transforming a raw Miami Beach parking garage into an immersive, high-energy nightlife experience. The event welcomed 2,500+ guests through a curated list, blending music, beauty, and art into one cohesive environment.

The space featured two stages with headlining sets from DJ Pee Wee (Anderson Paak) and Kitty Ca$h, alongside a “Fresh Finds” stage spotlighting emerging artists. Guests moved through multiple bars, a live tattoo station, and curated food from top local spots, while Sephora integrated live hair and makeup activations throughout.

The result was a layered, sensory-driven experience that captured the spirit of Art Basel - raw yet elevated, underground yet intentional, and distinctly Miami.

Guest Count: 2,500

Location: Miami Beach, Florida

Alex Cooper’s Unwell transformed Las Vegas into a fully immersive brand universe for a weekend of entertainment, nightlife, and high-impact social visibility. Thirty top creators were flown in for a luxury, end-to-end experience where flawless Unwell branding was thoughtfully integrated across every touchpoint - featuring Paris Hilton, Hallie Batchelder, Kathy Hilton, and more. Simultaneously, 2,500 fans joined for a dynamic lineup of live shows, pool parties, nightclub events, and interactive activations, collectively amplifying brand exposure, driving organic content creation, and reinforcing Unwell’s presence as a culturally relevant lifestyle brand.

*Produced on Behalf of Unwell