Case Studies
Take a deeper look into some of the experiences we’ve brought to life.
SPOTIFY UNDERGROUND PRESENTED BY SEPHORA
Spotify Underground presented by Sephora during Art Basel, transforming a raw Miami Beach parking garage into an immersive, high-energy nightlife experience. The event welcomed 2,500+ guests through a curated list, blending music, beauty, and art into one cohesive environment.
The space featured two stages with headlining sets from DJ Pee Wee (Anderson Paak) and Kitty Ca$h, alongside a “Fresh Finds” stage spotlighting emerging artists. Guests moved through multiple bars, a live tattoo station, and curated food from top local spots, while Sephora integrated live hair and makeup activations throughout.
The result was a layered, sensory-driven experience that captured the spirit of Art Basel - raw yet elevated, underground yet intentional, and distinctly Miami.
Guest Count: 2,500
Location: Miami Beach, Florida
Alex Cooper’s Unwell transformed Las Vegas into a fully immersive brand universe for a weekend of entertainment, nightlife, and high-impact social visibility. Thirty top creators were flown in for a luxury, end-to-end experience where flawless Unwell branding was thoughtfully integrated across every touchpoint - featuring Paris Hilton, Hallie Batchelder, Kathy Hilton, and more. Simultaneously, 2,500 fans joined for a dynamic lineup of live shows, pool parties, nightclub events, and interactive activations, collectively amplifying brand exposure, driving organic content creation, and reinforcing Unwell’s presence as a culturally relevant lifestyle brand.
*Produced on Behalf of Unwell
UNWELL LAS VEGAS EVENT OVERVIEW
Guest Count: 30+ Talent and 2,500 Consumers
Location: Las Vegas | Cosmopolitan, The Wynn, XS, Marquee, Delilah, Carbone, and more
WEEKEND AT A GLANCE
Friday
11AM - 7PM | Unwell Expo at The Cosmo
11AM - 8PM | Talent Lounge Penthouse
1PM - 5PM | Pool Party with Tara Yummy
8PM - 9:30 PM | Unwell Live Night One
10PM - 12:30AM | Talent Dinner at Carbone
11PM - 2AM | Late Night Clubbing at Marquee
Saturday
10AM - 1PM | Crocs Recovery Brunch for Talent
11AM - 7PM | Unwell Expo at The Cosmo
11AM - 8PM | Talent Lounge Penthouse
11AM - 1PM | Private Facial Lounge for Talent
1PM - 5PM | Pool Party with Paris Hilton
8PM - 9:30 PM | Unwell Live Night One
10PM - 1:30AM | Talent Dinner at Delilah
11PM - 2AM | Late Night Clubbing at XS
Sunday
Departures
Thursday
Arrivals
This independent creative concept was developed by Tescar Creative and was not commissioned, produced, or endorsed by the brand.
A speculative experiential concept developed for Reale Actives, The Reale Room reimagines the brand as an immersive, social-first pop-up centered around skin confidence. Designed with personalized skincare moments, interactive activations, and highly shareable touch points, the experience brings guests directly into the world of Reale Actives.
REALE ACTIVES EVENT CONCEPT DECK
